A fascinating account of how the admen achieve their effects.?Stuart Hood This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function,...(展开全部)

A fascinating account of how the admen achieve their effects.?Stuart Hood This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function,...(展开全部)

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.

This book is the first in a new series - Studies in Contemporary China - edited at the Contemporary Institute at the School of Oriental and African Studies in London. This pioneering study of the origins of the Chinese Communist Party's cultural policy and the development of the Chinese model of cultural modernization traces the development of Marxist literary theory in China a...(展开全部)

http://www.brill.com/cn/products/book/ideology-power-and-power-ideology-early-china Ideology of Power and Power of Ideology in Early China explores ancient Chinese political thought during the centuries surrounding the formation of the empire in 221 BCE. The individual chapters examine the ideology and practices of legitimation, views of rulership, conceptualizations of ruler-m...(展开全部)

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create ...(展开全部)

Truth and Meaning is a classic collection of original essays on fundamental questions in the philosophy of language. It was first published in 1976, and has remained essential reading in this area ever since; this is its first appearance in paperback. The contributors include leading figures in late twentieth-century philosophy, such as Donald Davidson, Saul Kripke, P. F. Straw...(展开全部)

Truth and Meaning is a classic collection of original essays on fundamental questions in the philosophy of language. It was first published in 1976, and has remained essential reading in this area ever since; this is its first appearance in paperback. The contributors include leading figures in late twentieth-century philosophy, such as Donald Davidson, Saul Kripke, P. F. Straw...(展开全部)